In parallel with economic empowerment, QOL promotes awareness and delivers services in the areas of gender, health, education and the environment. Primary health services are delivered to children. Social training activities take place in all of the 25 QOL villages, targeting specific groups. Family planning, human and civil rights, gender equity and self-detection of breast cancer are among many topics that are addressed.
Young people receive training on leadership, communication skills, civic responsibility, healthy lifestyles, entrepreneurship and career options. These trainings seek to overcome the "culture of shame", whereby people prefer to be unemployed rather than taking jobs seen as having low prestige. The program supports pre-schools in poor villages through the provision of basic needs such as heaters, cribs, and educational indoor/outdoor toys and games.
QOL motivational campaigns employ the National Center for Culture & Performing Arts interactive theater and puppet shows to introduce developmental messages that address taboo topics. Religious leaders and other experts have also been invited to clarify misconceptions and misinterpretations of religious, medical and cultural concepts.
The program's multi-faceted approach has effected social change and discussion in local communities, particularly with respect to women and youth. Awareness campaigns have helped reduce illiteracy, and empowered women through training on leadership, communication, and gender issues. A total of 25,000 children and 2,000 women have benefited from health awareness and services. According to the 2003 World Health Organization evaluation report, the health awareness campaigns conducted by NHF in the QOL villages contributed to a marked increase in family planning (70% to 99%) and vaccination among children (21% to 40%).